2019 brought the North Carolina Tar Heels and the South Carolina Gamecocks to the Queen City for a football season kickoff in Charlotte giving us the opportunity to ask who the superior Carolina is.
Work produced while Associate Creative Director at LGA Advertising, in Charlotte, NC
We were able to secure two outdoor placements practically back-to-back at the North Carolina/South Carolina border allowing for a playground to claim both as the greater Carolina, depending on which direction you were traveling.
Facebook was found to be a fruitful medium to build up this not-so-real rivalry with some rather colorful comments.
And yes, newspaper still existed in 2019.