Belk College Kickoff portfolio thumbnail
Belk College Kickoff logo

2019 brought the North Carolina Tar Heels and the South Carolina Gamecocks to the Queen City for a football season kickoff in Charlotte giving us the opportunity to ask who the superior Carolina is.

Work produced while Associate Creative Director at LGA Advertising, in Charlotte, NC

tickets

Belk College Kickoff game tickets

outdoor

We were able to secure two outdoor placements practically back-to-back at the North Carolina/South Carolina border allowing for a playground to claim both as the greater Carolina, depending on which direction you were traveling.

Belk College Kickoff UNC Tar Heels Billboard
Belk College Kickoff USC Gamecocks Billboard
Belk College Kickoff UNC Tar Heels Billboard
Belk College Kickoff USC Gamecocks Billboard
Belk College Kickoff UNC Tar Heels Billboard
Belk College Kickoff USC Gamecocks Billboard

social

Facebook was found to be a fruitful medium to build up this not-so-real rivalry with some rather colorful comments.

Belk College Kickoff Facebook creative

print

And yes, newspaper still existed in 2019.

Belk College Kickoff newspaper ad